Création et lancement
Salla, Zid or Shopify? How to choose your platform
Feature lists do not settle this. Three questions do: where your customers are, how big your catalogue is, and how you ship.
7 min
Blog
Des articles qui aident votre boutique à vendre
Cinquante articles en huit thèmes, écrits à partir des questions que les marchands posent réellement.
50 articles
Création et lancement
Verifying your Salla store: documents, steps and review time
An unverified store works, but cannot enable every payment method. Here is what verification needs.
5 min
Création et lancement
Connecting your domain: steps and common DNS mistakes
Your own domain is not a luxury — it separates a serious store from a subdomain link.
5 min
Création et lancement
Multi-language and multi-currency: when you need it, when it is a burden
Adding a second language is an operational decision, not a settings toggle. Here is the real cost.
6 min
Création et lancement
What does an online store in Saudi Arabia actually cost?
Breaking the cost into four separate lines — because merging them is what makes quotes impossible to compare.
6 min
Création et lancement
First-month mistakes that cost new stores their sales
Six mistakes we see in nearly every new store, all fixable within an hour.
6 min
Création et lancement
Info pages and custom URLs: what every store needs
About, shipping, returns, FAQ — pages that look secondary and quietly close the sale.
5 min
Produits et catalogue
The product fields everyone skips — and what they cost you
GTIN, MPN and weight are not optional fields. They decide your visibility and your shipping cost.
6 min
Produits et catalogue
Product options and variants: when to split, when to merge
A deceptively simple decision that shapes your catalogue, your stock and your search pages.
6 min
Produits et catalogue
Size charts: the cheapest way to cut returns
Size-related returns are the most expensive kind, and the easiest to prevent.
5 min
Produits et catalogue
Custom fields: selling a product that needs input from the customer
Engraving, event date, ring size — data you lose time and customers by collecting after the order.
5 min
Produits et catalogue
Multi-warehouse inventory: when you need it and how to set it up
Two branches and a warehouse means three numbers per product. Without proper setup you will sell what you do not have.
6 min
Produits et catalogue
Importing and exporting products: uploading a hundred without errors
One file saves days — or corrupts your whole catalogue. The difference is preparation.
6 min
Produits et catalogue
Digital products, bookings and cards: what changes in setup
No shipping, no conventional stock — but delivery and refund rules need an entirely different setup.
6 min
Commandes et opérations
Custom order statuses: making the dashboard match how you actually work
Default statuses suit a simple store. The moment preparation or production is involved, you need your own.
5 min
Commandes et opérations
Abandoned carts: why they happen and how to recover some
Most people who add to cart will not buy. But a share of them need only one reminder.
6 min
Commandes et opérations
Returns and refunds: a policy that protects the store without scaring customers
A harsh policy reduces returns and purchases alike. The balance is in the detail.
6 min
Commandes et opérations
Manual orders: selling over WhatsApp without losing your data
Half of many stores' sales happen in chat. If they never enter the system, they do not exist in your reports.
5 min
Commandes et opérations
Store reports: the five numbers worth your time each week
The dashboard shows dozens of metrics. Only five of them change your decisions.
6 min
Commandes et opérations
Preparing for peak season: the pre-campaign checklist
Ramadan, White Friday and National Day expose every operational weakness at once.
6 min
Paiement et facturation
Payment gateways in Saudi Arabia: what you need and what can wait
mada is not one option among many — it is the most widely used method in the market.
6 min
Paiement et facturation
BNPL in the Saudi market: its effect on basket size and its cost
Tabby, Tamara, Emkan, Madfu and MisPay — when BNPL earns its fee and how to present it.
6 min
Paiement et facturation
E-invoicing for online stores: what every merchant should know
The e-invoice is a regulatory requirement, not an optional dashboard setting.
6 min
Paiement et facturation
VAT setup: tax-inclusive or tax-exclusive pricing?
One setting changes every price a customer sees — and its effect on conversion is real.
5 min
Paiement et facturation
Customer wallet and cashback: bringing customers back without permanent discounts
Wallet credit comes back to you; a discount leaves your margin and never returns.
5 min
Paiement et facturation
Payment restrictions and limits: when to deliberately block a method
Not every order deserves every payment method. The right limits protect you from quiet losses.
5 min
Livraison
Volumetric weight: why you pay more than your product weighs
Carriers bill you for the space a parcel occupies, not only for how heavy it is.
5 min
Livraison
Choosing a carrier: five criteria that matter more than price
The cheapest carrier can be the most expensive thing in your store once delay complaints start.
6 min
Livraison
Waybills and fulfilment: how to save an hour a day
Printing waybills one by one costs more than you think once order volume arrives.
5 min
Livraison
Delivery zones and rates: pricing shipping without losing money
A single flat rate for the whole country means profiting in one city and losing in another.
6 min
Livraison
International shipping: what to settle before the first overseas order
Customs duties and cross-border returns are settled before you sell, not after.
6 min
Design et thèmes
Ready-made theme or custom? A question usually asked too early
A ready-made theme is not a flaw. But there is a point where it becomes a cost, not a saving.
6 min
Design et thèmes
Your store homepage: what earns its place and what to delete
A homepage is not a gallery. It is a shorter route to the right product.
6 min
Design et thèmes
Anatomy of a product page that sells: what must be visible without scrolling
The buying decision usually happens on the first screen. What sits there decides the rest.
7 min
Design et thèmes
Landing pages for campaigns: when you need one instead of a product page
Sending paid traffic to your homepage is the fastest way to burn a budget.
6 min
Design et thèmes
Brand identity for a store: far more than a logo
The logo is the smallest part. Impression comes from disciplined repetition across every touchpoint.
6 min
Design et thèmes
Product photography: the cheapest investment that lifts conversion
The customer cannot touch the product. Photos are all they have to decide with.
6 min
Marketing et publicité
Discount coupons: using them without destroying your margin
An open-ended coupon becomes, within weeks, a permanent discount on every order.
6 min
Marketing et publicité
Promotional offers and bundles: raising basket size without cutting price
"Buy two and get…" beats "20% off" because it sells more rather than selling cheaper.
6 min
Marketing et publicité
Snapchat and TikTok ads for Saudi stores: where the difference lies
Both reach roughly the same audience, but with entirely different purchase intent.
7 min
Marketing et publicité
Pixels and tracking: what you install today measures what you spend tomorrow
Data is not collected retroactively. Every day without tracking is permanently lost.
6 min
Marketing et publicité
Loyalty programmes: when they justify the complexity
A points programme does not create loyalty for a product nobody buys twice.
5 min
Marketing et publicité
Influencers and affiliates: paying for results, not for followers
Follower count is the worst signal for choosing an influencer. Three other numbers matter more.
6 min
Marketing et publicité
SMS, WhatsApp and push: the channel your store actually owns
Advertising is rented. Your customer list is the only channel that cannot be shut off.
6 min
Visibilité sur les moteurs
E-commerce SEO: where to actually start
Ranking is not a campaign you buy; it is a structure you build once and maintain.
7 min
Visibilité sur les moteurs
Product page SEO: titles, descriptions and structured data
The product page is closest to purchase, and the most neglected in optimisation.
6 min
Visibilité sur les moteurs
Category pages: the highest-value pages, and the most neglected
A category targets a broader, higher-volume term than any single product.
6 min
Visibilité sur les moteurs
A store blog: when it earns the effort and how to write it
An article tied to no product and answering no real question brings nothing.
6 min
Visibilité sur les moteurs
Store speed: what actually slows it down and how to measure it
Images and apps cause most slow stores. The rest is detail.
6 min
Visibilité sur les moteurs
Search Console for stores: four reports worth watching
The only tool that tells you what people searched before reaching you — for free.
6 min