Repeated discounting teaches customers to wait for the next offer. A wallet does the opposite: it gives them value that can only be spent with you.
The essential difference
A 20-riyal discount leaves your margin immediately and is gone. A 20-riyal wallet balance is only used on a new order — meaning it costs you only when it brings additional business.
What a wallet is for
- Cashback: a share of each order returned as credit.
- An alternative to cash refunds: faster for the customer and cheaper for you — provided it is an option, not an imposition.
- Compensation for a mistake: a late shipment or a missing item.
- Referral reward: credit for bringing a new customer.
Set clear rules
Does credit expire? Can it be combined with a coupon? Does it cover shipping? These questions will reach support regardless — answer them on one page in advance.
Do not force the wallet
If a customer wants a cash refund and you impose credit instead, you have kept the money and lost the trust. Make it an attractive option — for instance, slightly more credit than the cash amount.
Watch the effect
The number that matters is not how much credit you issued, but how many credit holders came back and actually bought. If credit accumulates unused, the programme is not working.