An account with a million followers might bring you ten orders; one with twenty thousand might bring a hundred. The difference is relationship, not size.
Three numbers before signing
- Engagement rate: comments and saves relative to followers — not likes alone.
- Audience match: is the audience actually in Saudi Arabia? Ask for a screenshot of account insights.
- Collaboration history: do they promote everything? An account advertising daily has spent its audience's trust.
Start with a small test
Do not open with a long contract. Try one post with a dedicated tracking link and discount code, then measure. The result settles more than any negotiation.
Affiliate marketing: lower risk
Instead of paying upfront, pay a percentage on realised sales. An influencer confident in their effect agrees; one who refuses usually knows their reach is limited.
Set the commission terms
- The rate and the tracking link's validity window.
- Is commission paid on returned orders? (It should not be.)
- Payout timing and method.
- Is bidding on your brand name in ads allowed? (It should be prohibited.)
Require disclosure
An ad must be visible as an ad. Transparency protects your brand legally and reduces impact far less than people assume.