The product page is the only page that closes the sale. Everything else prepares for it.
What must appear before scrolling
- A large, clear product image on a clean background.
- The product name in language the customer uses, not an internal code.
- The price — with the instalment option beneath it if enabled.
- Size or colour selection with the size-chart link beside it.
- A clear, colour-distinct add-to-cart button.
- One line on shipping: timing and cost, or the free threshold.
What comes immediately after
A short description answering "why this product specifically?" before the technical specifications. Customers need a reason before they need detail.
Trust elements near the buy button
Return policy, payment methods and how to reach you — beside the button, not in the footer. Anxiety appears at the moment of clicking, and that is where the answer belongs.
Images: how many and from where
At least four: the whole product, a close detail, the product in use or worn, and a scale comparison against something familiar. Misjudged size is a leading cause of returns.
What distracts and should wait
Related products and discount pop-ups before the customer has decided. Defer them until after add-to-cart — before that they are an invitation to leave.