Paid SEO tools estimate. Search Console gives you Google's own data about your store. And it is free.
1. The performance report
Shows the terms you appeared for, clicks, and average position. Look for terms with high impressions and low clicks — those are opportunities: the page appears but the title does not earn the click.
2. The indexing report
Tells you which pages are indexed, which are excluded, and why. If important product pages are not indexed, that is a problem preceding any other optimisation.
3. The page experience report
Shows speed and visual stability measured from real users rather than a lab test. That number is more accurate than any instant-check tool.
4. The structured data report
Flags errors in product markup: missing price, unspecified currency, incorrect availability. Errors here stop your price appearing in results.
What to do in the first week
- Verify the whole domain, not just one version of it.
- Submit your sitemap.
- Check the indexing report and fix anything excluded without reason.
Review monthly, not daily
The data lags by a few days and daily movement is noise. A monthly review is enough to see the trend and act on it.