Marketing et publicité
The Saudi e-commerce market in 2026: the numbers without hype
Market-size estimates differ more than tenfold. How to read them and which indicators actually matter to a merchant.
2026 estimates of the Saudi e-commerce market vary wildly — about USD 21bn (MarkNtel), USD 31bn (Mordor Intelligence) and USD 290bn (IMARC, likely a much broader definition). The direction matters more: secondary sources report GASTAT's e-commerce sales index up about 13.6% year on year in Q1 2026 — check the official release.
For merchants: competition is rising, customers are more experienced, mobile is the store, and trust is the currency. Plan on a conservative range and invest in conversion before traffic.
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