Salla updates in 2026: every new merchant feature and what it means for your store

Salla ships updates almost weekly through the "Salla News" section of its official merchant community. Most merchants never read them. These are the 2026 updates that matter most, ranked by their effect on sales.

Payments

Qitaf (STC's loyalty points) is now a payment method; Apple Pay can be enabled for a more flexible checkout on any device; and plan fees can be paid by bank transfer to a virtual IBAN without waiting for manual confirmation.

Order value

Gift cards, add-to-cart and frequently-bought-together recommendations, cashback tied to targeted coupons, and finer promotion control — which offer applies when an order is edited, and independent offer priority and currency-matched values per market.

Shipping

Chilled shipping with Darb, economy domestic shipping with SPL, and four new carriers in Salla's waybills including Naqel.

AI and Mushammer

Salla's assistant now suggests more relevant products, proposes theme elements, explains your report figures, and prepares coupon settings on request. Reviews are analysed with AI and in-store search is smarter.

Where to start

Enable every payment method, switch on recommendations for your top sellers, add short videos to your top five products, and try cashback instead of a straight discount in your next campaign.