Salla & Zid news
Salla at LEAP 2026: PayLink, Aramex fulfilment and Sawt
What Salla announced at LEAP 2026 and what it means for merchants: PayLink, Aramex fulfilment, Sawt and new carriers.
At LEAP 2026 in Riyadh, Salla made a set of announcements, per its own blog.
- PayLink acquisition — toward integrated payments across digital and physical channels.
- Aramex fulfilment — storage, inventory, order preparation and shipping for Salla merchants.
- Sawt partnership — an AI-powered channel to recover abandoned carts.
- New carriers — AJEX, Naqel, Logistiq, RedBox Home Delivery and Fastlo.
- Sabbaq — a smart-commerce accelerator for AI product founders.
The direction is clear: Salla wants to be the whole infrastructure of a merchant's business. The tools still depend on a store that is built to convert.
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