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Mushammer, Salla's AI assistant: what it does and how to use it

Mushammer reads your reports, prepares coupons and suggests theme elements and products. A practical guide to Salla's AI assistant.

Mushammer is the AI assistant inside the Salla dashboard. In 2026 its scope grew considerably, per Salla's official announcements.

What it does

  • Explains your store's report figures and why they changed.
  • Prepares discount coupon settings when you ask for one.
  • Suggests products more relevant to each customer's interests.
  • Proposes ready elements inside the theme editor.

How to use it well

Ask specific questions, turn every answer into an action, review coupons before activating them, and make it a ten-minute weekly habit. Do not let suggested elements replace a considered brand identity.

What it does not do

It will not tell you your photos are weak or your copy leaves questions unanswered. Those still need an experienced eye.

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Mushammer, Salla's AI assistant: what it does and how to use it