A store showing one dull photo is asking the customer to gamble with their money. Good photography removes that gamble.
The minimum per product
- A full shot on a white or neutral background.
- A close detail showing material and finish.
- The product in use or worn.
- A scale reference against something familiar.
Standardise before you beautify
A catalogue with consistent size, background and lighting looks professional even when the shots are simple. A catalogue of beautiful but mismatched photos looks chaotic. Consistency before quality.
Mobile is your benchmark
Check every image on a phone screen, not a desktop. Detail that reads clearly at 27 inches disappears at six.
Do not deceive with colour
An image processed brighter than reality lifts sales for a week and lifts returns for a month. Set white balance to match the real product.
Compress before uploading
Heavy images are the leading cause of slow stores. Export at display size rather than straight from the camera; the speed difference is immediate.
Alt text is not optional
Write a short description for every image. It serves screen-reader users and gives search engines extra context about the product.